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The
photo-sharing service owned by Meta Platforms Inc said it is
testing two new ways to verify a person's age, in addition to
allowing them to upload their identity proof online.
"When we know if someone is a teen (13-17 years), we provide
them with age-appropriate experiences like defaulting them into
private accounts, preventing unwanted contact from adults they
don't know and limiting the options advertisers have to reach
them with ads," Erica Finkle, director of data governance at
Meta, said in a blog post.
Instagram said it has partnered with Yoti, a company that
specializes in online age verification to ensure users' privacy.
Users can upload a video selfie to verify their age, after which
Yoti's technology estimates their age based on facial features.
Both Meta and Yoti will delete the image once the age has been
verified, Instagram said.
Another option is for people to select three mutual followers to
confirm the user's age, and the person vouching must be at least
18 years old.
The move comes after Instagram paused the launch of Instagram
Kids last year, after receiving criticism and opposition for the
project.
Instagram Kids was touted as requiring parental permission to
join, and was supposed to provide ad-free, age-appropriate
content, but U.S. lawmakers and advocacy groups urged the
company to drop its launch plans, citing safety concerns.
(Reporting by Sheila Dang in New York and Jahnavi Nidumolu in
Bengaluru; Editing by Rashmi Aich)
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