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In his breakout fifth season, Kupp led the league in receptions,
receiving touchdowns, and receiving yards and saved his best for
last, catching two touchdown passes including the dramatic game
winner to earn Super Bowl MVP honours.
"Winning the Super Bowl is an incredibly challenging thing to
accomplish," Kupp told Reuters.
"So much has to go right including things that are outside of
your control. All you can do is trust your process and trust
that you can put yourself in the best position possible to win.
"And then, week after week, try to be a better football team. We
want be a better football team in Week 17 than we were in Week
One."
Kupp, who suffers from seasonal allergies and who has partnered
with Pataday to promote their once-a-day eye drops, earlier this
month signed a massive three-year, $80 million contract
extension with the Rams.
The contract's guarantee of $75 million is the highest amount of
guaranteed money ever given to an NFL wide receiver - not bad
for a third-round draft pick out of Eastern Washington.
The selfless Kupp, who wore quarterback Matthew Stafford's
jersey while inking the eye-popping deal, credited his team
mates, coaches and family for his success.
"It's the culmination of so many people who have had a hand in
my life and my wife's as well," he said.
"That was what was on my mind as we were headed up to the
facility to finalise things - how lucky and blessed we have been
to have the people in our lives that have touched us and given
us guidance.
"I'm just a small piece of the whole. I'm incredibly thankful to
be able to secure my family and my boys and their children in
the future.
"We don't take that lightly."
Kupp, 29, grew up in the small Washington town of Yakima but
said he is embracing big city life in Los Angeles.
"It is a long way from Washington but we love it here," he said.
"It is such an incredible melting pot of people. You see people
from all different walks of life."
With the new contract secured, he said he is looking to give
back to the region.
"There's obviously some great needs in the city of LA and that
is something that we're diving into because we are a part of
this community," he added.
(Reporting by Rory Carroll in Los Angeles; Editing by Christian
Radnedge)
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