"We
continue to actively monitor this complex situation to determine
our next steps," the company said in a statement.
Samsung Electronics is No. 1 in handsets in Russia with 30%
market share as of the fourth quarter of 2021, ahead of Xiaomi's
23% and Apple's 13% respectively, according to data provider
Counterpoint.
Brands such as smartphone rival Apple, Nike and IKEA have
stopped sales, distanced themselves or paused business in Russia
as the country has been hit with sanctions and international
criticism for its invasion of Ukraine. Changes in shipping
routes are an additional factor.
Chinese firms, which contributed 44% of the Russia handset
market in 2021 according to Counterpoint, have so far stayed
largely silent about their operations in Russia, as Beijing has
refrained from criticizing Moscow for the invasion of Ukraine.
Samsung is also donating $6 million, including $1 million in
consumer electronics, as well as voluntary donations from
employees, to actively support humanitarian efforts "around the
region," including aid for refugees, it said.
(Reporting by Joyce Lee; Editing by Chris Reese and David
Gregorio)
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