The bakery, founded nearly 25 years ago by childhood friends
Raphael Borketey and David Eshun, churns out hundreds of loaves
of bread each day for households, restaurants and street
traders. But spiralling inflation could soon shut its doors.
"Every month they increase the price of flour... sugar,
margarine, all things that we need to produce bread," Borketey
said. "You try to stand, then a new (price increase) will come
and knock you down again."
Supply chain bottlenecks caused by the COVID-19 pandemic, a
depreciating national currency and other global market factors
have sent inflation spiralling over the past nine months to its
highest levels since 2016, with the country's consumer price
inflation hitting 15.7% in February.
Cereals have seen some of the steepest price rises - and that
was before the Russian invasion of Ukraine last month further
stretched global commodity markets, particularly wheat. Ghana
imports nearly a quarter of its wheat from Russia, according to
data from the Observatory of Economic Complexity.
The inflation has been disastrous for bakeries, whose sales
prices are standardized by the national bakers' association and
have not risen since August.
Many have had to reduce portion size or illegally hike prices to
stay afloat. Bethel Brothers is laden with debt and has been
forced to lay off staff.
"We have sacrificed a lot (and) this (inflation) could bring it
all to an end," Borketey said. "A bad month or year can put you
out of business. It's very painful."
Eshun still sets off before dawn each morning to deliver fresh
bread to faithful customers from a rackety delivery van held
together with pins and wire.
But these days he can barely afford fuel and has been running
out between stops.
The 45-year-old's doctor says he is in dire need of sleep,
another luxury Eshun said he cannot afford.
"I am a born and bred Ghanaian. I have never travelled anywhere
before. This is my country," Eshun said. "If I cannot make it in
my own country, then where am I going to make it?"
(Additional reporting by Christian Akorlie; Writing by Cooper
Inveen; Editing by Sofia Christensen and Aurora Ellis)
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