The app, which creates animations that can be
used on social media or in the metaverse, will allow select
owners of the popular Bored Ape Yacht Club and My Pet Hooligan
NFTs to animate these characters.
The company's seed round of fundraising valued immi at $50
million, a spokesperson said. Other investors include Tony
Robbins, Zoom founder Eric Yuan and musician Steve Aoki.
NFTs are digital assets that use blockchain technology to record
who owns a digital file, which could be an image, a video or a
text.
Venture capital investments into NFT-focused startups have
ballooned over the past year, with over $2 billion worth of
capital invested across 331 companies, according to data
provider Pitchbook.
Paris Hilton, who has bought and created NFTs and invested in
multiple cryptocurrency companies, posted a video of an animated
Bored Ape NFT character to her Twitter account on Sunday.
Immi plans to launch its own characters as NFTs, in addition to
animating more existing NFTs in the future, the company said.
(Reporting by Lisa Mattackal in Bengaluru; Editing by Krishna
Chandra Eluri)
[© 2022 Thomson Reuters. All rights
reserved.] This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.]
|
|