Amazon opens first physical fashion retail store

[May 25, 2022]  (Reuters) - Amazon.com Inc said on Wednesday it had opened its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.

The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.

Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room's availability.

(Reporting by Akash Sriram in Bengaluru; Editing by Vinay Dwivedi)

[© 2022 Thomson Reuters. All rights reserved.]

Copyright 2022 Reuters.  All rights reserved. This material may not be published, broadcast, rewritten or redistributed.  Thompson Reuters is solely responsible for this content.