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"SpaceX
Starlink bought a tiny – not large – ad package to test
effectiveness of Twitter advertising in Australia & Spain. Did
same for FB/Insta/Google," Musk tweeted.
The move comes at a time when Twitter, which generated more than
90% of its second-quarter revenue from ad sales, is seeing an
exodus of advertisers on fears that Musk would bring changes to
the company's content moderation rules.
Since he bought the company last month, several companies
including General Motors Co, General Mills, Mondelez
International and Volkswagen AG have paused advertising on the
platform.
The chief executive of Tesla Inc and SpaceX had last week told
advertisers that he aimed to turn the social media platform to
pursue truth and put an end to fake accounts.
He also raised the possibility of Twitter going bankrupt days
after he said the platform saw a "massive" drop in revenue and
blamed activist groups pressuring advertisers.
Meanwhile, Tesla shares fell about 2% in premarket trading after
Musk said, "I have too much work on my plate that is for sure",
when asked about his leadership at the EV maker and Twitter.
Shares of the world's most valuable automaker has been under
pressure ever since Musk moved to buy Twitter in April on
worries that he might be getting distracted at a time when Tesla
is struggling to meet demand due to production constraints.
(Reporting by Akriti Sharma and Akash Sriram in Bengaluru;
Editing by Vinay Dwivedi and Arun Koyyur)
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