Samsung boss Jay Y. Lee to build on late father's legacy
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[October 27, 2022] By
Joyce Lee
SEOUL (Reuters) - As Samsung Electronics'
de facto leader Jay Y. Lee steps up as chairman, daunting tasks await
the executive seeking to build on the work of his father, who turned a
copycat appliance maker into the world's biggest chip and smartphone
manufacturer.
Samsung said on Thursday its board of directors appointed Lee as
executive chairman, a symbolic move confirming that South Korea's most
valuable company will be officially run by the third generation of its
founding family.
The appointment follows his release from jail last year for bribery
convictions, of which he has since been pardoned, allowing him to
formally assume the leadership role he has held since his father, the
late patriarch and Samsung Group chairman Lee Kun-hee, was hospitalised
in 2014. The elder Lee died in 2020.
Lee, 54, has been vice chairman of Samsung Electronics, the crown jewel
of South Korea's biggest business conglomerate, since 2012.
"As I reflect on his (Lee senior) life...I am filled with a deep sense
of responsibility to preserve his legacy, and to build on it – for our
future," Lee said in a memo shared with Samsung employees on Thursday.
"Without a doubt, we are at a pivotal moment...Now is the time to plan
our next move. Now is the time to act, to be bold and unwavering in our
focus."
Samsung, a $280 billion global tech giant, faces mounting business
headwinds amid a sharp downturn in global tech demand, caused by soaring
inflation, interest rates and a gloomy economic outlook.
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Samsung reported a 31% drop in third-quarter profit on Thursday and said
geopolitical uncertainties were likely to dampen demand until early
2023.
Kyungmook Lee, professor at Graduate School of Business, Seoul National
University, said the new chairman needs to focus on businesses with the
greatest growth potential such as contract chip manufacturing, and new
areas such as artificial intelligence.
"Also, Samsung is still rather top-down," said Kyungmook Lee, who
co-authored 'The Samsung Way'. "He faces the task of changing the
corporate culture to fit the current times."
The foundations of Samsung's current global top position in memory
chips, smartphones and televisions were established during the late
Lee's era.
Semiconductors remain its biggest cash cow, but business conditions have
become much more complex amid U.S. efforts to slow China's advance in
chip technology.
That is a major business risk for Samsung, which counts both China and
the United States as major markets.
Lee is prioritising growth in Samsung's foundry business and looking to
build contract chip manufacturing as a major revenue stream and dethrone
Taiwan's TSMC from the top position in logic chips by 2030.
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![](../images/102722PIX/busine61.jpg)
Samsung Electronics Vice Chairman, Jay
Y. Lee, speaks during a news conference at a company's office
building in Seoul, South Korea, May 6, 2020. REUTERS/Kim Hong-Ji/Pool/File
Photo
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But the plan is off to a rough start, with low production yields in
its new process inviting complaints from some clients in recent
years.
Samsung is also looking to expand its biopharmaceuticals and 5G
network equipment businesses.
OUT OF JAIL
Since joining Samsung more than three decades ago in 1991, Lee has
held various senior roles, including chief operating officer and
vice chairman, and overseen key businesses such as a now dissolved
flat-screen joint venture with Sony Group Corp.
Critics claim Lee doesn't have experience, lacks his father's
charisma and hasn't made a major mark that can be counted in his
achievements.
"Until now, Lee hasn't really shown his own management style," said
Park Ju-gun, head of analysis firm Leaders Index.
But Samsung insiders say his quiet, urbane manner disguises a steely
determination Lee will need if he is to grow Samsung.
Lee has generally shunned the limelight, with no official Twitter or
Facebook accounts and little known of him outside the company, other
than a divorce in 2009.
Lee has a degree in East Asian History from Seoul National
University and an MBA from Japan's Keio University.
As an only son, Lee was groomed by his father to take over the core
business of Samsung Group, which his grandfather founded in 1938.
But legal troubles in recent years forced him to step back from
frontline management.
From late 2016, he was dogged by a bribery trial and conviction,
which led to 18 months in jail. He was parolled last year and
eventually pardoned in August, allowing him greater freedom in his
management role.
While Lee has shaken most of his legal woes, an ongoing trial over
fraud and stock manipulation charges hangs over him.
"My shoulders have become very heavy," he told reporters as he left
a court hearing on Thursday. "I will create a company that is
trusted and loved by the people a bit more."
That did little to cheer investors with Samsung shares
underperforming a 1.5% rise in the benchmark index. Shares in
construction affiliate Samsung C&T, in which Lee owns a 18% stake,
rose as much as 7.1%.
(Reporting by Joyce Lee; Writing by Miyoung Kim; Edting by Sam
Holmes)
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