Amazon predicts sales growth slowdown for holidays, crushing shares
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[October 28, 2022] By
Jeffrey Dastin and Tiyashi Datta
(Reuters) -Amazon.com Inc on Thursday
forecast a slowdown in sales growth for the holiday season,
disappointing Wall Street and warning that inflation-wary consumers and
businesses had less money to spend.
Amazon's 12% extended-trade stock drop erased about $140 billion in its
market capitalization, greater than the entire value of companies such
as Morgan Stanley, Netflix and Lockheed Martin.
For months, the world's biggest online retailer has fought against
troubling macroeconomic tides. It hosted not one, but two cornerstone
sales events in a year: Prime Day in July, and the Prime Early Access
Sale this month.
For the summer event, it sold more items than ever before to its Prime
loyalty shoppers, and, meanwhile, the company sought revenue from higher
Prime subscription fees and a surcharge on some merchants.
Net sales were $127.1 billion in the third quarter that ended Sept. 30,
still a little lower than the $127.5 billion analysts expected,
according to IBES data from Refinitiv.
But the macro outlook has not brightened. In a call with reporters,
Amazon Chief Financial Officer Brian Olsavsky said the company was
bracing for slower economic growth.
"We are seeing signs all around that, again, people's budgets are tight,
inflation is still high, energy costs are an additional layer on top of
that caused by other issues," he said. "We are preparing for what could
be a slower growth period, like most companies."
European consumers in particular have spent less than their American
counterparts, pinched by the war in Ukraine and higher fuel costs, which
likewise increased Amazon's expenses, he told reporters and analysts.
The company's international-segment operation loss widened to $2.5
billion in the third quarter from $0.9 billion a year prior.
While Amazon would continue to fund earlier-stage businesses like its
lucrative cloud-computing and advertising divisions, it would question
costs elsewhere and proceed carefully on hiring, Olsavsky said.
Wedbush Securities analyst Michael Pachter said, "It’s possible that
retail sales will decline year-over-year. I don’t actually believe that
will happen, but the market definitely doesn’t like it."
Amazon forecast net sales of between $140 billion and $148 billion, or
growth as little as 2% from a year earlier. Analysts were expecting
$155.2 billion.
Prior holiday quarter sales growth was 9% in 2021 and 38% in 2020.
CLOUD MISSES
Across the retail sector, U.S. online sales are expected to rise at
their slowest pace in years this holiday season. Consumer goods company
Unilever PLC likewise believes "sentiment in Europe is at an all-time
low," its chief financial officer said earlier.
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The Amazon logo is seen at the company's
logistics centre in Boves, France, October 6, 2021 REUTERS/Pascal
Rossignol/File Photo
Results in the tech industry were just as poor this week for
cloud-computing rivals Microsoft Corp and Alphabet Inc's Google,
adding to recession fears. U.S. consumer confidence did a U-turn in
October.
"Big tech companies are not impervious to slowdowns in the economy,
particularly if they are consumer driven," said Rick Meckler,
partner at Cherry Lane Investments in New Jersey.
Amazon Web Services (AWS), the company's lucrative data-storage and
computing division serving enterprises, only helped so much. While
it provided much-needed operating income, just like rival
Microsoft's Azure cloud, Amazon fell short of estimates.
Amazon's cloud sales growth has ticked down consistently in the past
year. Net sales there grew 28% in the July-September period versus
39% a year earlier, when adjusted for changes in foreign exchange.
Paolo Pescatore, analyst at PP Foresight, said, "With so much
unpredictability there is huge concern, which is impacting
confidence among enterprises to invest. In turn, it is hitting the
broader cloud sector and companies such as AWS and Azure."
Facing high inflation and receding consumer demand, Amazon's Chief
Executive Officer Andy Jassy has raced to control costs across the
company's vast array of businesses.
Amazon has slowed warehouse openings and refrained from filling some
open positions. It announced it would shut down its virtual
healthcare service by year-end, and it is scaling back a long-touted
effort to deliver goods via small autonomous sidewalk cars.
Still, worldwide shipping costs grew 10% in the third quarter to
$19.9 billion. Amazon's net income also decreased to $2.9 billion in
the third quarter, while beating analysts' average estimate of a
$2.2 billion profit, according to IBES data from Refinitiv.
In a statement, Jassy said, "There is obviously a lot happening in
the macroeconomic environment, and we’ll balance our investments to
be more streamlined without compromising our key long-term,
strategic bets."
(Reporting by Jeffrey Dastin in Palo Alto, California, and Tiyashi
Datta in Bengaluru; Additional reporting by Lewis Krauskopf and Noel
Randewich; Editing by Anil D'Silva, Aurora Ellis and Jonathan Oatis)
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