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Clubs included in the report saw year-over-year commercial
revenue growth of 33% and "strong growth" in merchandise sales,
while more than three-quarters of leagues surveyed had a title
sponsor in 2022, compared to 66% a year ago.
"The data in this year’s report underscores that organisations
that are prepared to invest in women’s football are receiving a
return," Sarai Bareman, FIFA's chief women's football officer,
said in a statement.
"We expect this will only increase as more clubs and leagues, as
well as broadcasters and partners, truly recognise the unique
growth opportunity that exists in women’s football."
She added FIFA had seen "significant developments and
milestones" in the women's sport since launching its women's
football strategy four years ago.
With the 2023 women's World Cup less than nine months away, FIFA
has everything to gain from the growing popularity in the
women's sport.
The body's Chief Business Officer Romy Gai said last week it had
rejected a number of bids for the quadrennial's broadcasting
rights for being too low, after a 2019 report showed that 1.12
billion viewers tuned into the last tournament.
The 2023 World Cup begins in July in Australia and New Zealand.
(Reporting by Amy Tennery in New York; Editing by Chris Reese)
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