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The
app was launched in 2018 and styled itself as a free-speech
space for those seeking an alternative to platforms such as
Twitter. It quickly gained traction from supporters of former
U.S. President Donald Trump.
However, major tech platforms cut ties with Parler for failing
to police violent content that led to the attack on the U.S.
Capitol by Trump supporters.
The app is now being reinstated after it undertook a series of
measures to moderate content on the platform, including features
to block abusive users and remove content that could incite
violence, a Google spokesperson said.
Parler has substantially modified its app to comply with Play
Store's policies and will be available for download from Friday,
the spokesperson added.
"Parler has a strong commitment to free speech and despite the
market duopoly, is working to provide options and choices for
the millions of voices currently being censored or suppressed
based on their viewpoint," said Christina Cravens, Parler's
marketing chief.
To be sure, Parler had made its app available for Android phones
through a separate version that could be downloaded on its
website after it was removed from Play Store.
Apple Inc reinstated the app on its App Store in May last year.
(Reporting by Eva Mathews in Bengaluru; Editing by Devika
Syamnath)
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