The new firm to be launched by Kardashian and
Jay Sammons will be named SKKY Partners, the WSJ reported,
citing interviews with them.
The firm will make investments in sectors including consumer
products, hospitality, luxury, digital commerce and media,
according to the report.
Kardashian has gained success in her recent business ventures
such as shapewear label Skims and makeup brand KKW due to their
popularity with young shoppers and the TV personality's huge
social media following. Skims was valued at $3.2 billion in
January.
SKKY plans to make both control and minority investments in
companies, according to the WSJ report.
Kardashian and Sammons did not immediately respond to Reuters'
requests for comment.
(Reporting by Uday Sampath in Bengaluru; Editing by Maju Samuel)
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