Serena's swan song most watched match in ESPN history

[September 07, 2022] By Rory Carroll

NEW YORK (Reuters) - Serena Williams's defeat at the U.S. Open on Friday in what was likely the final match of her glittering career was the most-watched tennis telecast in ESPN's 43-year history, the network said on Tuesday.

Williams's third-round loss to Australia's Ajla Tomljanovic at Arthur Ashe Stadium in New York averaged 4.8 million viewers from 7:15 p.m. – 10:30 p.m. ET and peaked with 6.9 million viewers in the 10:15 p.m. quarter-hour.

Williams and sister Venus took the tennis world by storm when they emerged from the courts of Compton, California as teenagers and went on to dominate and change the face of the predominantly white sport.

The winner of 23-Grand Slam singles tournaments, Williams transcended the sport and her likely departure from competitive tennis to focus on growing her family and business interests led to a flood of tributes from athletes, celebrities and politicians.

Williams's three singles matches and one doubles match alongside Venus helped drive up viewership through the first five days of the tournament as an average of 1.1. million viewers tuned in to ESPN networks, up 101% versus 2021.

Serena Williams of the U.S. reacts after losing her third round match against Australia's Ajla Tomljanovic REUTERS/Mike Segar

"These are the most-viewed first five days of the U.S. Open on record on ESPN networks," ESPN said in a press release.

A spokesman for network, whose stable of tennis analysts include former world number ones Chris Evert, John McEnroe and Caroline Wozniacki, last week told Reuters that the network would be happy to discuss the possibility of bringing Williams into the broadcast booth if she wanted to go in that direction in retirement.

(Reporting by Rory Carroll and Amy Tennery in New York; Editing by Toby Davis)

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