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The
company told suppliers to curtail efforts to increase assembly
of its flagship iPhone 14 product family by as many as 6 million
units in the second half of this year, Bloomberg reported.
Instead, the Cupertino, California-headquartered company will
aim to produce 90 million handsets for the period, nearly the
same number as a year ago and in line with Apple's original
forecast this summer, the report said.
Apple did not immediately respond to a Reuters request for
comment.
Demand for the higher-priced iPhone 14 Pro models is stronger
than for the entry-level versions and at least one Apple
supplier is shifting production capacity from lower-priced
iPhones to premium models, Bloomberg reported.
Apple had this week said it would start manufacturing the iPhone
14, launched earlier this month, in India, as the tech giant
moves some of its production away from China.
(Reporting by Jahnavi Nidumolu and Juby Babu in Bengaluru;
Editing by Rashmi Aich and Savio D'Souza)
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