Ribbon Cut

I3 Broadband snips the ribbon on its new Lincoln Office

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[March 27, 2023]  On Thursday, March 23rd, the I3 Broadband celebrated its new office in Lincoln with a ribbon cutting and mid-day open house event.

The new office of the new fiber optic internet service is located on the second floor of the Region’s Bank building on South Kickapoo Street in Lincoln. To access the offices, go into the doors facing the bank parking lot and that the elevator or stairs to the second floor. From the elevator, follow the hallway all the way around to the end. The new office is located on the right-hand side of the hallway.

I3 is currently busy installing fiber optic cable underground throughout the city of Lincoln. While the installation is still underway, the Lincoln office is now open and staffed to serve customers and prospective customers.

Thursday morning those on hand representing I3 included the corporate CEO Paul Cronin, General Manager Demeion Collins, Marketing Manager Darin Ford, Field Supervisor Jeff Millburg, Community Sales Representative Kurtis Bozarth, Central Sales Manager David Kuntz, and Customer Engagement and Public Relations Specialist Janell Woolard.

Others on hand for the ceremony were Logan County Board member Kathy Schmidt, Lincoln Mayor Tracy Welch, Alderman Rick Hoefle, City Clerk Peggy Bateman, Logan County Tourism Director Alice Roate, Lincoln Economic Advancement and Development Director Andrea Runge, Annie Coers with Tremont Bank Lincoln and New Holland Branches, Karen Castelein and Nila Smith with Lincoln Daily News, and several other occupants of the second floor of Regions Bank along with several “satisfied customers” who have already signed up for I3 services in Lincoln.


Jeff Millburg, Demeion Collins, Darin Ford

An intimate group of representatives of the company, the city, and the county gathered first behind the ribbon to address the guests to the event prior to snipping the ribbon. The first person to speak was Demeion Collins, “I3 is extremely proud to be here in Lincoln. It is something that has been long awaited, we’ve been anticipating something like this for three or four years now. We’re excited to be part of the community and to show our customer service why we are different from the competition. We’re proud to represent the community and we want to be embedded.”

CEO Paul Cronin spoke next, saying first he really couldn’t top what Collins had already said, but wanted to reiterate that the company is excited to be in Lincoln and looking forward to becoming a part of the community.

Kathy Schmidt was asked to speak on behalf of the County Board. She said, “We are very happy to a new business come into the city and the county.”

Mayor Welch spoke recalling his first meeting about three years ago. “ Remember sitting down with these gentlemen about three years ago and them saying they wanted to bring fiber optic into town and I said, how can we get on the list? And about a year later here they came to town.” Welch went on to say that while there have been growing pains as there always will be when working with infrastructure, the company has been very good to work with, very responsive to issues and concerns. He added that I3 is establishing a manned office in Lincoln which is something that is not offered by other internet providers in the community. Welch said he felt that was a key part of who the new company is and how they intend to be part of the community.

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With the speeches concluded, the posed picture was ready to be taken. All the guests who had not been behind the ribbon to start were invited to join the group for that special photo.

When the photo was taken, everyone participated in the countdown to the ribbon snip with Mr. Collins doing the honors on behalf of I3 and the staff.

After the ribbon cutting, guests were encouraged to stay for a casual lunch provided by I3 and an opportunity to visit with the various company representatives on hand for the event.

A few weeks before the cutting ceremony Ford and Millburg talked about the company and its growth in the last 12 to 15 years.

I3 Broadband originates out of the Pekin and Greater Peoria area. The company was first known as Omni-Link and was small in structure. While they were providing the best internet services available in that area, the company saw a need for a better option for cable. Omit Link started bringing fiber into the Peoria area in 2008. Family Video saw the value of the work that had been done, and it bought the company in 2010 and then it became ITV3. The company then bought UC2B network in Champaign-Urbana in 2012. The company then jumped to a small company several states away in Rhode island.

In 2020 the broadband fiberoptic projects returned to Illinois and Missouri with upstarts in St. Charles, Mo and work getting started in Northern Illinois and the Galesburg area.

Asked about local representation, Millburg said there are already local people on the payroll. He pointed to Luke Doolin who has been with the company since the first day in Lincoln practically. It was also mentioned that there are local people being hired to work with installations, and the local office will be manned.

Asked about placing calls to the company, Ford said calls will be directed first to a call center in East Peoria, but calls will be relayed to the Lincoln Office, where Doolin or other staff members will be on hand to respond.

The plan is to have the Lincoln office open Monday through Friday from 9 a.m. to 5 p.m.

In addition to selling a service, the company has plans to host workshop type meetings that help educate the community of modern internet and streaming television viewing. The goal is to make internet in general more effective to the subscribers regardless of what services they may use.

I3 plans to put out information in the future about events they will host free to the community as a source of information and education about internet and streaming in particular.

[Nila Smith]

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