At China's largest trade fair, exporters worry about world economy
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[April 17, 2023] By
Ellen Zhang and David Kirton
GUANGZHOU (Reuters) -Chinese exporters exhibiting their products at the
country's largest trade fair said the weak global economy was hurting
their businesses, with many freezing investments and some cutting labour
costs in response.
The subdued mood at the Canton Fair in the southern city of Guangzhou
suggests China's unexpected jump in exports in March may have reflected
exporters catching up with orders delayed last year by COVID curbs
rather than renewed economic strength.
The first major trade event since China abruptly dropped COVID
restrictions and re-opened its borders comes as sharply higher borrowing
costs in the United States and Europe hit demand for Chinese-made goods.
Kris Lin, a representative from Christmas light producer Taizhou Hangjie
Lamps, said this year's orders so far are down 30% from last year.
"The difficulties last year came from logistics and production
disruptions but the local government helped solve the problems. That's
an internal issue. Now we have external problems. We can't solve those,"
Lin said.
"This year will be the hardest for us," he said, with higher electricity
costs caused by the war in Ukraine reducing demand for his decorations
even further.
Lin said the company cannot afford to sell at lower prices, but it may
look to reduce labour costs. The firm relies on contract workers who get
released in September to October after the delivery of Christmas orders.
"If orders are weak this year, I will set my workers free earlier."
Huang Qinqin, sales director at Zhong Shan Shi Limaton Electronics, a
producer of exhaust fans, has similar thoughts on cutting costs after
orders halved in the first quarter.
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A staff member attends to visitors at an
oven retailer at the China Import and Export Fair, also known as
Canton Fair, in Guangzhou, Guangdong province, China April 16, 2023.
REUTERS/Ellen Zhang
"In our factory, workers come to work when there are orders," Huang
said. This used to mean working overtime even on weekends, but it is
more common this year for workers to take weekends off, she said.
A producer of shaving devices from the eastern city of Ningbo, who
asked to remain anonymous to unveil future plans, said the firm had
already laid off workers and will lower prices in coming months if
orders don't improve.
The worsening outlook for workers in the manufacturing industries
will raise concerns among policymakers, who target 12 million new
jobs across China this year, up from last year's goal of 11 million.
Dozens of Chinese suppliers told Reuters they did not intend to
spend much on improving production lines this year given the weak
demand.
"We have no plan to increase investment," said Luna Hou, sales
representative at Topgrill, which makes outdoor grills and has cut
prices by 5% to lure buyers.
Vicky Chen, foreign trade manager at socket producer Qinjia
Electric, said she did not expect a big sales boost at the fair,
which runs until May 5.
"The whole global economy is fairing poorly at the moment, and the
fair won't change that."
(Ellen Zhang David Kirton; Writing by Marius Zaharia; Editing by Tom
Hogue)
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