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Tesla has been slashing prices globally since January, including
as many six times in the United States until as recently as
Tuesday, to drive volume, especially for its mass-market cars,
the Model Y crossover and the Model 3 sedan.
Tesla's Model S Plaid and Model X Plaid- the performance
versions of those models - are now priced at $107,490, up from
$104,990 earlier, the company's website showed.
The price of the Model X is now roughly 2.6% higher at $97,490,
while that of the Model S was increased around 2.9% to $87,490.
However, the prices of all four models are still both between
16% and 23% cheaper than at the start of the year.
Tesla had cut prices on both versions of the Model S and Model X
by $5,000 earlier this month, days after reporting deliveries of
these vehicles slumped by 38% in January to March.
Tesla Chief Executive Elon Musk on Wednesday doubled down on the
price war he started at the end of last year, saying the EV
maker would prioritize sales growth ahead of profit in a weak
economy.
The company posted its lowest quarterly gross margin in two
years, missing market estimates, as it slashed prices
aggressively in markets including the United States and China to
spur demand and fend off rising competition.
Ford Chief Executive Jim Farley said on Thursday that Tesla was
pioneering a more dynamic way of pricing electric vehicles that
other manufacturers would have to follow.
(Reporting by Abinaya Vijayaraghavan in Bengaluru; Editing by
Sonia Cheema & Shri Navaratnam)
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