New 2024 strategy remains elusive for DeSantis despite campaign chief
swap
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[August 10, 2023]
By Gram Slattery
WASHINGTON (Reuters) - A staff shake-up by 2024 Republican presidential
candidate Ron DeSantis is unlikely to presage a major strategy shift,
according to several people close to the campaign, despite increasing
pressure from some top donors to dramatically change course due to a
slump in the polls.
DeSantis' camp on Tuesday announced that it was ousting campaign manager
Generra Peck and bringing in two top outside strategists. Replacing
Peck, who is now the campaign's chief strategist, is James Uthmeier,
previously the governor's chief of staff.
Those changes followed a staffing shakeup in July, when some 38
positions were slashed amid concerns about high spending on payroll.
DeSantis promised a leaner operation and a sharper focus on smaller
gatherings to enable him to connect better with voters.
Some donors -- who campaigns need to stay afloat financially -- have
called on the governor to make a sharper course correction and adopt
more moderate positions on divisive social issues such as abortion.
The Florida governor has been losing ground to former President Donald
Trump, who holds a 34-point lead in the race for the 2024 Republican
presidential nomination.
Campaign insiders and donors say the replacement of Peck is unlikely to
quell anxiety about the direction of DeSantis' campaign.
Peck's removal came four days after Robert Bigelow, the biggest
individual donor to a group supporting the DeSantis candidacy, told
Reuters he would not give more money unless the governor changes his
approach because "extremism isn't going to get you elected."
Bigelow took particular issue with a six-week abortion ban that DeSantis
signed this spring. The governor has also faced backlash for new Florida
teaching standards that require public school students to be taught in
Black history lessons that some slaves developed skills that "could be
applied for their personal benefit."
Uthmeier, a staunch conservative with no experience in national
electoral politics, was chosen mainly due to his acumen as a manager
rather than a strategist, according to two sources close to the
campaign.
One major donor called the move a "sideshow," while a third called it
principally "organizational" rather than a matter of strategy.
"No one would accuse James of being a moderate," said one associate of
Uthmeier, who requested anonymity to speak frankly.
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Florida Governor and Republican U.S.
presidential candidate Ron DeSantis attends a barbecue hosted by
former diplomat Scott Brown, as part of his "No B.S. Backyard BBQ"
series, in Rye, New Hampshire, U.S. July 30, 2023. REUTERS/Reba
Saldanha/File Photo
That person acknowledged the campaign was fielding calls from donors
who were advocating a shift to the middle, though the campaign was
holding firm, saying their positions were consistent with those of
the Republican primary electorate.
Some donors argue that DeSantis is alienating potential voters by
advocating positions that are mostly attractive to the right wing of
the Republican Party, which Trump already has an iron grip on.
NEW CAMPAIGN MANAGER, SAME STRATEGY
Uthmeier's appointment had been in the works for weeks, said one
person close to the process. Shortly before a donor retreat in Utah
in July, during which some donors asked pointed questions about the
direction of the campaign, Uthmeier had been tasked by the governor
with reviewing the campaign's books and giving DeSantis his
evaluation of the operation, that person said.
Uthmeier, who was DeSantis' legal counsel before he was chief of
staff, has no experience with electoral politics, though he is
widely seen as an effective manager.
"With him, the governor has basically imposed his will in
Tallahassee," said another person close to Uthmeier, referring to
Florida's capital city. "Can he accomplish the same goals when it
comes to national politics? That's to be determined right now."
Joining Uthmeier as a deputy campaign manager will be David
Polyansky, a seasoned political operative with deep knowledge of
early nominating state of Iowa, who was previously with Never Back
Down, the main outside spending group supporting DeSantis.
Marc Reichelderfer, a Tallahassee-based political operative will
also take a major strategic position within the campaign, the first
person said, though his title was not immediately clear.
Uthmeier is expected to lean heavily on those two people for
strategic advice, the first person added.
Top donors are expected to receive a briefing on Thursday going over
the most recent changes, according to that person and a donor.
(Reporting by Gram Slattery, editing by Ross Colvin and Alistair
Bell)
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