Musk's X social media platform shuts down
promoted accounts ad business - Axios
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[August 15, 2023]
(Reuters) - Social media company X, formerly known as Twitter,
will no longer allow advertisers to promote their accounts within the
platform's timeline to attract new followers, Axios reported on Tuesday,
citing an email to advertising clients. |
A screen capture of Twitter's official page
with an "X" on the profile image is seen on July 23, 2023 in this
screengrab obtained from a social media website. via REUTERS/File Photo |
Promoted accounts, or "Follower Objective" ads, generate more
than $100 million annually in global revenue for X, according to
the report.
X did not immediately respond to a Reuters request for comment.
Advertisers largely rely on promoted follower ads to drive
business on the platform and target certain audiences.
CEO Linda Yaccarino, the former advertising chief at
NBCUniversal, has been trying to rebrand the company's image
since she started as CEO on June 5 and bring back advertisers
who left the platform after Elon Musk's changes.
(Reporting by Samrhitha Arunasalam in Bengaluru; Editing by
Shounak Dasgupta)
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