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The
widely anticipated web version will make Threads more useful for
power users like brands, company accounts, advertisers and
journalists.
Meta did not give a date for the launch, but Instagram head Adam
Mosseri said it could happen soon.
"We are close on web...," Mosseri said in a post on Threads on
Friday. The launch could happen as early as this week, according
to a report in the Wall Street Journal.
Threads, which launched as an Android and iOS app on July 5 and
gained 100 million users in just five days, saw its popularity
drop as users returned to the more familiar platform X after the
initial rush to try Meta's new offering.
But in just over a month, its daily active users on Android app
dropped to 10.3 million from the peak of 49.3 million, according
to a report by analytics platform Similarweb dated Aug. 10.
Meanwhile, the management is moving quickly to launch new
features. Threads now offers the ability to set post
notifications for accounts and view them in a type of
chronological feed.
It will soon roll out an improved search that could allow users
to search for specific posts and not just accounts.
(Reporting by Yuvraj Malik and Gokul Pisharody in Bengaluru;
Editing by Christian Schmollinger and Arun Koyyur)
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