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The
Alphabet unit has signed up Universal Music as its first partner
for the Incubator, and will work with artistes including Anitta,
ABBA's Björn Ulvaeus, and Max Ricther.
"The incubator will help inform YouTube's approach as we work
with some of music's most innovative artists, songwriters, and
producers across the industry," YouTube CEO Neal Mohan said in
the blog.
The group "will help gather insights on generative AI
experiments and research that are being developed at YouTube,"
said Mohan, adding that YouTube would bring on board more
partners.
Generative AI is artificial intelligence capable of generating
text, images, sounds and other data.
With the launch of ChatGPT late last year, the technology has
been adopted in a range of industries and use-cases even as
lawmakers deliberate rules that prevent its misuse including
copyright infringement and spam.
YouTube said it will further invest in AI-powered technology,
including evolving its copyright management tool, Content ID, to
protect viewers and creators.
(Reporting by Yuvraj Malik in Bengaluru; Editing by Arun Koyyur)
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