X
is planning to remove the headline and text while retaining just
the lead image from links to news articles shared on the
platform, Musk said in a post late on Monday.
Fortune had first reported the news on Monday, citing a source
that the move was pushed directly by Musk.
The move is likely an attempt by Musk to get users to spend more
time on X and push them to opt for the subscription service for
more details.
It is not immediately clear how the move will impact advertisers
on the platform that Musk claimed in July had 540 million
monthly users.
Currently news links come up on the timeline of users as "cards"
along with an image, source address and an abridged headline.
Such packaging helps draw clicks and helps publishers gain
readers.
But with the shortened links, users might end up writing some
text along with their posts and eventually they could consider
X's premium service that allows a single post of up to 25,000
characters.
With the changes, Musk is pitching X as a more relevant platform
for content creators. Premium subscribers can now post longer
videos, their posts are shown higher up and they also receive a
cut of ad sales.
(Reporting by Yuvraj Malik in Bengaluru; Editing by Arun Koyyur)
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