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Known as the Digital Services Act (DSA), the new rules are more
onerous for Meta Platforms, Microsoft, Twitter, booking.com,
Pinterest, Snap Inc's Snapchat, Wikipedia, Zalando and Alibaba's
AliExpress because of their large number of users.
The DSA will go into effect on Friday and requires companies to
do more to tackle child sexual abuse material and
disinformation, be more transparent on their algorithmic
processes, bots and targeted advertisements and to remove
illegal, unsafe or counterfeit products sold on their platforms.
"We will be expanding the Ads Transparency Center, a global
searchable repository of advertisers across all our platforms,
to meet specific DSA provisions and providing additional
information on targeting for ads served in the European Union,"
Google's vice president for trust and safety, Laurie Richardson,
said in a blogpost.
"We will increase data access for researchers looking to
understand more about how Google Search, YouTube, Google Maps,
Google Play and Shopping work in practice, and conducting
research related to understanding systemic content risks in the
EU," she said.
The U.S. tech giant will also provide more visibility into its
content moderation decisions, give users different ways to
contact the company and update its reporting and appeals
processes to provide specified types of information and context
about its decisions.
It will roll out a new Transparency Center for people to access
information about its policies on a product-by-product basis.
(Reporting by Foo Yun Chee; Editing by Devika Syamnath)
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