Before billionaire Elon Musk acquired the company in October,
Twitter had banned all political ads globally since 2019. In
January, Twitter lifted the ban and began allowing "cause-based
ads" in the U.S. that raise awareness of issues such as voter
registration, and said it planned to expand the types of
political ads it would allow on the platform.
The move to allow all political ads in the U.S. could help X
grow its revenue at a time when many advertisers have fled or
reduced spending on the platform for fear of appearing next to
inappropriate content.
In a blog post on Tuesday, X said it would grow its teams to
combat content manipulation and "emerging threats".
The company said it would create a global advertising
transparency center, which would let users see what political
ads were being promoted on X, and added it would continue to
prohibit political ads that spread false information or seek to
undermine public confidence in an election.
The platform, like other social media companies, has long been
criticized by researchers and lawmakers for not doing enough to
prevent misleading or false content during major elections.
Since Musk's acquisition, X in particular has faced questions
about its readiness for the U.S. presidential election after
laying off thousands of employees, including those who had
worked on the trust and safety team.
(Reporting by Sheila Dang in Dallas; Editing by Alex Richardson)
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