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"We
aren't advertising on X as we've found other platforms to better
reach our customers," a Walmart spokesperson said.
X, formerly known as Twitter, did not immediately respond to a
request for comment.
The platform has struggled to retain advertisers since Musk
acquired the company in October 2022, and faced a fresh exodus
in recent weeks over rising concern about antisemitic content.
Earlier this month, Musk agreed with an X user who falsely
claimed members of the Jewish community were stoking hatred
against white people, saying the user was speaking "the actual
truth."
The user had also referenced the "Great Replacement" conspiracy
theory, which purports that Jewish people and leftists are
engineering the ethnic and cultural replacement of white
populations with non-white immigrants that will lead to a "white
genocide."
Musk apologized for his post during an interview at a New York
Times DealBook event on Wednesday, but hurled expletives against
advertisers that suspended their ads, accusing them of
"blackmail."
An executive at a major ad-buying agency, who declined to be
named, said X ad sales representatives appeared frustrated in
the aftermath of Musk's outburst against brands and did not have
much to say in conversations.
Major brands including Apple, Walt Disney and Warner Bros
Discovery also suspended their ads on X this month following a
report from liberal watchdog group Media Matters, which said ads
had appeared next to antisemitic posts.
(Reporting by Siddharth Cavale in New York and Sheila Dang in
Dallas; Editing by Chizu Nomiyama and Bill Berkrot)
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