Apple, Paramount discuss bundling their
streaming services - WSJ
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[December 02, 2023]
(Reuters) -Apple and Paramount Global have discussed bundling
their streaming services at a discount, the Wall Street Journal reported
on Friday.
The companies have talked about rolling out a combined Paramount+ and
Apple TV+ offering that would cost less than subscribing to both
services separately, the report said, citing people familiar with the
discussions. |
Toy figures of people are seen in front of the displayed Paramount +
logo, in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration/File
Photo/File Photo |
Shares of media company Paramount rose 1.2% to $14.58 in
premarket trading.
A pairing between the two rival streaming giants could likely
help attract cost-conscious customers who have been grappling
with higher costs for everything from food to electronics.
Verizon is also planning to offer the ad-supported versions of
Netflix and Warner Bros Discovery's Max streaming services for
about $10 a month combined instead of about $17, a source
familiar with the matter told Reuters last month.
Grocery delivery app Instacart said earlier this week that it
had partnered with NBCUniversal's Peacock to provide the
streaming service at no extra cost to all of its paying U.S.
subscribers.
The talks between Apple and Paramount are in early stages, and
it is unclear what shape the bundle could take, the WSJ report
said.
Paramount declined to comment, while Apple did not immediately
respond to a Reuters request for comment.
(Reporting by Chavi Mehta and Samrhitha Arunasalam in Bengaluru;
Editing by Pooja Desai and Devika Syamnath)
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