"It's kind of a dead zone for the box office historically," said
Comscore senior media analyst Paul Dergarabedian. "It’s like the
weekend after Labor Day or the first weekend after the summer is
over. There’s a lull there that often happens, so I think they
picked a great release date."
As Taylor Swift's "Eras" concert film did for her fans,
"Renaissance" gave fans of Beyonce, known as the Beyhive, an
opportunity to put on their cowboy hats with rhinestone tassels
and enjoy the spectacle of the singer's concert tour - even if
they could not score tickets to the sold-out shows. Social media
clips showed filmgoers across the world donning silver, metallic
outfits while dancing and singing along in packed theaters.
Live Nation reported that the superstar’s 56-stop Renaissance
World Tour earned more than $579 million worldwide - a hot
ticket that economists say may have fanned inflation in Europe.
Reviewers lauded the film for providing a behind-the-scenes look
at the star's first world tour since 2016, with its frequent
costume changes, breathtaking choreography, "surreal" visuals
and Beyonce's multi-platinum voice.
The artist known for hits like "Flawless," who gained prominence
as a member of Destiny's Child, holds the record for most Grammy
wins - 32.
In addition to the concert scenes, the film gave a rare glimpse
at how Beyonce grapples with stardom and motherhood. She also
spoke candidly about the challenges - and joy - of being a Black
woman in the music industry.
Although "Renaissance's" box office fell short of Swift's $96
million opening weekend, Comscore's Dergarabedian said the
result will likely be the same. "You’re going to sell more
downloads of her music, by virtue of having fans in the
theaters," he said. "And it’s a lot cheaper than a ticket to a
concert."
(Reporting by Dawn Chmielewski in New York; Editing by Kat
Stafford and Matthew Lewis)
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