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ABBA Voyage recreates Bjorn Ulvaeus, Benny Andersson, Agnetha
Faltskog and Anni-Frid Lyngstad as high-tech, digital versions
of themselves from their 1970s heyday, thanks to motion-capture
technology.
The show, which has been seen by more than 1 million people,
generated a total turnover of 322.6 million pounds in the 12
months since it opened in May 2022, according to an analysis by
Sound Diplomacy and RealWorth published on Thursday.
Fans are willing to fork out ever-increasing amounts for concert
tickets to see big artists like Taylor Swift and Beyoncé perform
live, and in ABBA's case, virtually live.
A standing ticket for ABBA's show is priced at just over 100
pounds for some dates next summer, comparable to live concerts
by Swift, who brings her record breaking "Eras" tour to Britain
next year.
Accompanied by a live band, the avatars, or ABBA-tars, perform
some 20 songs during the 90-minute show, featuring the band in
their signature glittering outfits.
The lighting and special effects create the illusion of the
Swedish pop superstars on stage in a purpose-built arena in east
London.
ABBA, whose members are now in their 70s, worked with an
850-strong team from Industrial Light & Magic, founded by "Star
Wars" creator George Lucas, for the project.
($1 = 0.7895 pounds)
(Reporting by Sarah Mills and Sachin Ravikumar, Editing by Paul
Sandle and Bernadette Baum)
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