Ribbon Cut

Dali Bliss celebrates new store in Lincoln with a ribbon cutting

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[September 05, 2023]   At noon on Saturday the community was invited to attend a ribbon cutting ceremony at Dali Bliss in Lincoln. The new boutique style clothing and accessory store is located at 604 Broadway Street and has been open since May.

The store is owned by Jody Suey and named after Jody’s daughter Dali. The Suey’s; Byron, Jody and Dali are from Decatur and have Dali Bliss Boutique and Salon in that community. Jody explained recently that she and Byron made the decision to come to Lincoln to open a second business because they come to this community on a regular basis. They enjoy the local coffee shops and also are shoppers at the ReNew Consignment Shop on Sangamon Street. She said that Byron enjoys touring through communities and looking at the architecture of the businesses and homes.

There had come a day when the two had come to ReNew to pick up a couch they had purchased. They were cruising around the downtown area and saw the “for rent” sign on the window of the shop that was once Sorrento’s Pizzeria before that business moved down the street. Jody said they pulled in, looked at the exterior of the building, then called the number on the sign. The owner was available to come right away and show the building. Within a couple of weeks, the Suey’s had a signed rental agreement and were making plans for the second Dali Bliss.

On Saturday, emcee Nila Smith shared that during that earlier conversation with Suey, Jody had commented that she and Byron like Lincoln because it was a clean community that felt safe. It was quiet and friendly and appealing to them in multiple ways.

Among those attending the ribbon cutting was Lincoln Mayor Tracy Welch. When asked to speak he addressed the comments by Smith.



Welch commented that he had met the Suey’s for the first time at the ribbon cutting. He had enjoyed the exchange, and also very much enjoyed the sentiments that Jody had shared about the community and the reasons for coming to Lincoln. He said that the community needs new businesses, and he was happy that they were coming into the heart of the city.



Another person on hand for the cut was Andrea Runge with the Lincoln Economic Advancement and Development group. She shared that she had spoken with the Suey’s about their expansion plan and was delighted to see that they were getting established in the Lincoln Community.



Byron Suey was the next to speak, saying he was thankful for the small town support the Suey’s in their efforts to come to Lincoln. He said that they had been impressed with a town that “is taking care of itself.” He said that supporting local businesses is so important and he sees that in this community of people supporting people.



Jody spoke thanking everyone for attending the ribbon cut and also expressing appreciation for her staff that includes Lexie Lamothe and Meghan Kenney who were both in attendance.



Others in attendance included Lincoln Fire Chief Bob Dunovsky, the new 2023 Miss Logan County Fair Ellyn Martinez, and Karen Castelein and Chassidy White with daughter Elizabeth from Lincoln Daily news.

It was noted that this is the first ribbon cutting for Queen Ellyn since winning the queen competition at the Logan County Fair on Tuesday, August 1st.



When all the speakers had concluded, Jody Suey and those behind the ribbon posed for the group shot, then everyone helped with the traditional count down and Jody then snipped the ribbon on the new store.

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Afterward everyone was invited inside for refreshments and to shop a bit and get to know the Suey’s and the staff at Dali Bliss. It was also noted that Queen Ellyn and Runge were both wearing clothing purchased at Dali Bliss.























The new store according to Jody Suey is a mix of styles that appeal to all ages of women. There is also a large variety of accessories such as jewelry, belts, hats, and cosmetic and scent products.

Store hours at the new boutique are Tuesday through Friday 10 a.m. to 5 p.m. Saturday 10 a.m. to 3 p.m. and closed on Sunday and Monday.

[Nila Smith]

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