Brady's broadcasting future presents new challenge for the ultimate champion

[February 02, 2023] By Frank Pingue

(Reuters) - Tom Brady was the ultimate winner on the field but that success does not guarantee the seven-time Super Bowl champion will make a seamless transition when he steps into the TV booth to begin his new role as a lead NFL analyst.

The 45-year-old Brady, who retired from the National Football League earlier on Wednesday after an illustrious 23-year career, agreed last May to join Fox Sports when his age-defying career as a quarterback came to an end.

Brady, whose intense preparation for games has been well-chronicled, has an unmatched knowledge of the sport. If he can translate what he sees on the field as quickly as he processed plays as a quarterback, he could prove to be one of the best analysts around.

But making the switch from the field to the TV booth is not always easy, and being relaxed, laughing at himself and not clamouring for attention could take time.

"It's going to be a challenge. Tom is a pretty serious guy, at least in terms of his public persona," Neal Pilson, the former president of CBS Sports who now runs his own sports television consulting company, told Reuters.

"He's going to be getting a tremendous amount of money from Fox and I think he's going to feel the pressure of entertaining people, and up to now Tom's method of entertaining people was to play quarterback, show how good he is."

The terms of Brady's deal with Fox Sports were never disclosed but media reports said the former quarterback for the Tampa Bay Buccaneers and New England Patriots agreed to a 10-year contract worth $375 million.

Fox will be broadcasting the Feb. 12 Super Bowl between the Philadelphia Eagles and Kansas City Chiefs but the network did not immediately reply when asked by Reuters whether Brady would be part of the lineup.

Pilson suggests it would be better for Brady if his analyst debut did not come at the Super Bowl as that would expose him right away during the most-watched NFL game of the year.

Jan 16, 2022; Tampa, Florida, USA; Tampa Bay Buccaneers quarterback Tom Brady (12) hands his hat to a fan after beating the Philadelphia Eagles 31-15 in a NFC Wild Card playoff football game at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-USA TODAY Sports/File Photo

There have been no shortage of players who went on to become football analysts after their NFL careers, including Hall of Fame members Terry Bradshaw, Troy Aikman, Emmitt Smith and Shannon Sharpe.

Rob Ninkovich, who won two Super Bowl titles with Brady in New England and now works as an NFL analyst for ESPN, told Reuters a job talking football on television can help ease some of the hardest parts of retirement.

"Michael Jordan could go play a pickup game of three on three somewhere and still, you know, still shoot a basket and get his feel of playing basketball," said Ninkovich. "Football players, unfortunately, you hang it up and you'll never ever put on a helmet, shoulder pads.

"It's trying to fill that void with other activities, maybe a business or, you know, entrepreneurship or even television, still talking about football and being involved in football - but you're not taking the beating."

(Reporting by Frank Pingue in Toronto; Additional reporting by Amy Tennery; Editing by Toby Davis)

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