European telecoms' advertising venture against Big Tech wins EU antitrust nod

[February 11, 2023]  BRUSSELS (Reuters) - Deutsche Telekom, Orange, Telefonica and Vodafone on Friday secured unconditional EU antitrust approval for their advertising joint venture to take on Big Tech. 

A man carrying his computer passes by the logo of German telecommunication company "Deutsche Telekom" at the ITS World Congress 2021, a fair for intelligent transport systems, in Hamburg, Germany, October 13, 2021. REUTERS/Fabian Bimmer

"The transaction, as notified, would not significantly reduce competition in French, German, Italian and Spanish markets," the European Commission said in a statement.

Reuters exclusively reported on the imminent EU green nod last week. This is the telecoms sector's first attempt to take on Meta and Alphabet's Google in the lucrative online advertising sector and diversify their revenue streams.

Google is the world's leading seller of online advertising, well ahead of Meta, with the business generating about 80% of its revenue.

(Reporting by Charlotte Van Campenhout; editing by Foo Yun Chee)

[© 2023 Thomson Reuters. All rights reserved.]
This material may not be published, broadcast, rewritten or redistributed.  Thompson Reuters is solely responsible for this content.