Twitter offers free ads to brands that advertise on its platform - WSJ

[January 14, 2023]  (Reuters) - Twitter Inc is offering free advertisements to brands that advertise on its platform, an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk's takeover, the Wall Street Journal reported on Friday. 

A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria

Twitter is dangling free ad space by offering to match advertisers' ad spending up to $250,000, the report said, citing emails reviewed by the Journal.

Twitter did not respond to Reuters request for a comment after business hours.

(Reporting by Maria Ponnezhath in Bengaluru; Editing by Sandra Maler)

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