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The
company also added it will "defend itself vigorously".
The government on Tuesday said Google should be forced to sell
its ad manager suite, tackling a business that generated about
12% of Google's revenue in 2021 while also playing a vital role
in the search engine and cloud company's overall sales.
Google, which depends on its advertising business for about 80%
of its revenue, said the government was "doubling down on a
flawed argument that would slow innovation, raise advertising
fees and make it harder for thousands of small businesses and
publishers to grow."
The federal government has said its Big Tech investigations and
lawsuits are aimed at leveling the playing field for smaller
rivals who are up against a group of powerful companies that
include Amazon.com, Facebook-owner Meta Platforms and Apple Inc.
"In contrast with prior cases/investigations against Google's ad
tech biz, we view the DOJ complaint as fairly substantive and
preempting some potential Google lines of defense," said Wells
Fargo analyst Brian Fitzgerald.
(Reporting by Tiyashi Datta and Nivedita Balu in Bengaluru;
Editing by Krishna Chandra Eluri)
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