Schumer asks FDA to investigate Logan Paul's PRIME energy drink
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[July 10, 2023]
By Laura Sanicola
(Reuters) - U.S. Senate Majority Leader Chuck Schumer on Sunday called
on regulators to investigate a popular influencer-created energy drink
with nearly twice the caffeine of a Red Bull that he said is being
marketed to children.
Schumer said PRIME, a beverage brand started last year by YouTube stars
Logan Paul and KSI, should be investigated by the Food and Drug
Administration due to its high caffeine content.
"Buyer and parents beware because it’s a serious health concern for the
kids it so feverishly targets," Schumer said at a press conference in
New York City.
Representatives for PRIME did not respond to a request for comment.
PRIME Energy contains 200 milligrams of caffeine per 12 ounces, equal to
six cans of Coca-Cola or nearly two Red Bulls.
"This is an eye popping level of caffeine for a young kid's body,"
Schumer said.
According to a warning on the company's website, PRIME Energy is not
recommended for children under the age of 18, women who are pregnant or
nursing, or individuals who are sensitive to caffeine.
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![](../images/071023PIX/health9.jpg)
U.S. Senate Majority Leader Chuck
Schumer speaks to reporters in the U.S. Capitol in Washington, U.S.,
June 13, 2023. REUTERS/Kevin Lamarque/File Photo
![](http://archives.lincolndailynews.com/2023/Jul/10/images/ads/current/fcs_funeral_lda_border_04029022.png) PRIME also sells a non-caffeinated
hydration drink in similar packaging.
Schumer said the packaging and marketing of the two
drinks were so similar that parents were unknowingly buying the
highly caffeinated energy drinks for their children.
"Because the product is billed as a hydration and sports drink in
its other, near identical form, kids are likely to ingest cans of
this stuff with the parents being unaware," he said.
(Reporting by Laura Sanicola; editing by Diane Craft)
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