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The
companies - which also include Anthropic, Inflection, Amazon.com
and OpenAI partner Microsoft - pledged to thoroughly test
systems before releasing them and share information about how to
reduce risks and invest in cybersecurity.
The move is seen as a win for the Biden administration's effort
to regulate the technology which has experienced a boom in
investment and consumer popularity.
Since generative AI, which uses data to create new content like
ChatGPT's human-sounding prose, became wildly popular this year,
lawmakers around the world began considering how to mitigate the
dangers of the emerging technology to national security and the
economy.
U.S. Senate Majority Chuck Schumer in June called for
"comprehensive legislation" to advance and ensure safeguards on
artificial intelligence.
Congress is considering a bill that would require political ads
to disclose whether AI was used to create imagery or other
content.
President Joe Biden, who is hosting executives from the seven
companies at the White House on Friday, is also working on
developing an executive order and bipartisan legislation on AI
technology.
As part of the effort, the seven companies committed to
developing a system to "watermark" all forms of content, from
text, images, audios, to videos generated by AI so that users
will know when the technology has been used.
This watermark, embedded in the content in a technical manner,
presumably will make it easier for users to spot deep-fake
images or audios that may, for example, show violence that has
not occurred, create a better scam or distort a photo of a
politician to put the person in an unflattering light.
It is unclear how the watermark will be evident in the sharing
of the information.
The companies also pledged to focus on protecting users' privacy
as AI develops and on ensuring that the technology is free of
bias and not used to discriminate against vulnerable groups.
Other commitments include developing AI solutions to scientific
problems like medical research and mitigating climate change.
(Reporting by Diane Bartz in Washington and Krystal Hu in New
York; Editing by Matthew Lewis)
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