Bird has flown as Musk, Twitter CEO Yaccarino say 'X' logo is here
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[July 24, 2023]
By Supantha Mukherjee
STOCKHOLM (Reuters) -Elon Musk and Twitter Chief Executive Officer Linda
Yaccarino unveiled a logo for the social media platform on Monday that
featured a white "X" on a black background as a replacement for the
familiar blue bird symbol.
"X is here! Let's do this," tweeted Yaccarino, who also posted a picture
of the logo projected on the company's offices in San Francisco.
Both Yaccarino's and Musk's Twitter handles feature the X logo, although
the Twitter blue bird is still visible across the platform.
"#GoodbyeTwitter" was trending on the platform with reference to the old
logo as several users criticised the new one.
Musk said on a post on Sunday he wanted to change Twitter's logo and
polled his millions of followers on whether they would favor changing
the site's color scheme from blue to black.
He posted a picture of a stylized X against a black outer space-themed
background. He also referred to the "interim X logo," and tweeted that
"soon we shall bid adieu to the Twitter brand and, gradually, all the
birds".
In response to a tweet asking what will tweets be called under "X", Musk
replied "x's".
The original Twitter logo was designed in 2012 by a team of three. "The
logo was designed to be simple, balanced, and legible at very small
sizes, almost like a lowercase "e"," tweeted Martin Grasser, one of the
designers.
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Twitter's new logo is seen projected on
the corporate headquarters building in downtown San Francisco,
California, U.S. July 23, 2023. REUTERS/Carlos Barria
Weeks before completing his Twitter acquisition last year Musk had
said that buying the company would speed up his ambition to create
an "everything app" called "X" by three to five years.
Musk bought x.com back from PayPal in 2017, saying it had
"sentimental value". Musk had co-founded x.com as an online bank in
1999 which later transformed into PayPal.
While Twitter's official page on the platform has been renamed as
"X", the domain x.com is not active.
"X is the future state of unlimited interactivity – centered in
audio, video, messaging, payments/banking – creating a global
marketplace for ideas, goods, services, and opportunities,"
Yaccarino tweeted on Sunday.
Yaccarino, the former advertising chief at NBCUniversal who started
as Twitter CEO on June 5, has taken over when the social media
platform is trying to reverse a plunge in advertising revenue.
Since the takeover of Twitter, the company has faced tumultuous
times with layoffs, a sharp drop in advertisers and the meteoric
rise of Threads, Meta's response to Twitter.
(Reporting by Supantha Mukherjee in Stockholm and Bharat Govind
Gautam in Bengaluru; editing by Barbara Lewis)
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