Pokemon Co and Niantic, two of the companies behind the wildly
popular Pokemon Go augmented reality mobile game, released
Pokemon Sleep this month.
Developed by SELECT BUTTON Inc., the app monitors sleep through
the user's phone, placed on the bed. Players receive Pokemon
when they wake up, more for the deepest slumber.
Originating in Japan in the 1990s, Pokemon, named for "pocket
monsters," spawned a global multi-billion dollar media franchise
spanning trading cards, games, TV shows and movies.
The role-playing game pits colorful anime creatures and their
human trainers against each other. The characters including
lovable yellow Pikachu have different powers, such as the
ability to paralyze attackers.
"Pokemon Sleep provides another opportunity for anyone with a
smart device to interact with Pokemon and provides an
opportunity to look forward to waking up in the morning and also
to get lots of sleep," said Yuri Horie, product marketing
manager at Pokemon Co.
(Reporting by Danielle Broadway; Editing by Cynthia Osterman and
Jamie Freed)
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