Musk says X monthly users reach 'new
high'
Send a link to a friend
[July 29, 2023]
(Reuters) -Elon Musk said on Friday monthly users of social media
platform X, formerly known as Twitter, reached a "new high" and shared a
graph that showed the latest count as over 540 million.
Musk's post on X about the user figures comes as the company goes
through organizational changes and looks to boost advertising revenue
which has dropped in the recent month. |
![](../images/072923PIX/busine75.jpg)
A screen capture of Twitter's official page
with an "X" on the profile image is seen on July 23, 2023 in this
screengrab obtained from a social media website. via REUTERS/File Photo |
It
is also the latest in a series of comments from X's executives
claiming strong traction in usage, after Meta Platforms launched
a direct competing platform called Threads on July 5.
Twitter had 229 million monthly active users in May 2022,
according to a statement made before Musk's purchase of the firm
in October. Musk posted in November that X had 259.4 million
daily active users.
Since taking over, Musk has swiftly moved through a number of
product and organizational changes. The company rolled out the
verified blue tick as a paid service and has started sharing a
cut of the ad sales with select content creators on the
platform.
In May, Musk named former NBCUniversal advertising chief Linda
Yaccarino as CEO of X, signaling that ad sales were a priority
even as the platform worked to increase the subscription
revenue.
Musk said earlier this month that X's cash flow was negative
because of a nearly 50% drop in advertising revenue and a heavy
debt load, without offering details.
(Reporting by Yuvraj Malik in Bengaluru; `Editing by Sandra
Maler and Diane Craft)
[© 2023 Thomson Reuters. All rights
reserved.]
This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
![](column_spacer.png)
|
|
|