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"Welcome to the flock, @benarroch_joe! From one bird to the
next," tweeted incoming Twitter Chief Executive Linda Yaccarino,
who was appointed in May. She did not mention the position
Benarroch will be taking.
At Comcast Corp's NBCUniversal, Benarroch oversaw communication
strategy for its Advertising and Partnerships division,
reporting to Yaccarino, who was advertising chief there before
joining Twitter.
Benarroch is being appointed following the departure of a number
of executives, adding to Yaccarino's challenges.
Twitter's head of trust and safety, Ella Irwin, said on Thursday
that she has resigned from the social media company.
On Friday, Reuters reported that the head of brand safety and ad
quality, A.J. Brown, has decided to leave.
The Wall Street Journal first reported Benarroch's appointment
on Sunday.
(Reporting by Dawn Chmielewski in Los Angeles and Chandni Shah,
Juby Babu in Bengaluru; Editing by Will Dunham and Grant McCool)
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