Burgum, 66, a former software company executive, is largely
unknown beyond his state, and he will begin his White House bid
well behind rivals such as Trump and Florida Governor Ron
DeSantis.
His personal wealth, derived from selling his startup to
Microsoft more than two decades ago, could help fund advertising
aimed at raising his national profile.
Burgum in a campaign-style video released ahead of Wednesday's
event describes his ascent from a young boy in rural North
Dakota to the founder of a billion-dollar software company and a
governor who has cut red tape and taxes.
Burgum's low-key style provides a sharp contrast with the
pugnacious Trump. In the video, entitled "Change," the governor
argues that listening to each other "with respect" is how to
solve America's problems, rather than "anger, yelling,
infighting."
While he doesn't name other candidates, he also appears to
distance himself from DeSantis' "anti-woke" culture wars.
"I grew up in a tiny town in North Dakota," Burgum says. "'Woke'
was what you did at 5 a.m. to start the day."
His announcement event is being held in Fargo, near his hometown
of Arthur, North Dakota.
Like many other Republican governors, Burgum has signed laws
banning abortion and restricting transgender rights, including
gender-affirming care for minors, although the measures go
unmentioned in the video.
Unlike many Republican governors, however, Burgum has called for
North Dakota to achieve carbon neutrality by decade's end,
although his strategy involves improving carbon capture
technology rather than any limits on fossil fuels.
The race to challenge Democratic President Joe Biden in the
November 2024 election took further shape this week, with former
New Jersey Governor Chris Christie and former Vice President
Mike Pence both declaring candidacies.
(Reporting by Joseph Ax; Editing by Colleen Jenkins and Mark
Porter)
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