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The move to include compensation comes amid a rise in lawsuits
around the image data used in AI services from companies such as
Stability AI and Midjourney that can generate imagery from just
a few words of text.
Adobe earlier this year released a test version of Firefly, its
own service which it says was created with legally safe image
data.
On Thursday, San Jose, California-based Adobe said it will start
offering Firefly to its corporate customers as part of Adobe
Express, a tool aimed at helping business users who do not
specialize in design to create images and documents.
In an effort to give those customers confidence, Adobe said it
will offer indemnification for images created with the service,
though the company did not give financial or legal details of
how the program will work.
"We financially are standing behind all of the content that is
produced by Firefly for use either internally or externally by
our customers," Ashley Still, senior vice president of digital
media at Adobe, told Reuters.
Adobe said it will also let businesses customize the service by
training it to use their own logos and products so that "when
employees are creating content, it is literally within their
brand guidelines," Still said.
Adobe on Thursday also added AI-based features to its digital
marketing tools.
Suman Basetty, senior director of AI products for Adobe
Experience Cloud, said any user will be able to generate reports
from data in the system by asking questions in natural language,
such as asking to compare online and offline sales over a
certain period in a certain region.
"Rather than someone going over and pulling the data for a time
range and generating the report, now you can see it. This
essentially democratizes the data across the enterprise,"
Basetty said.
(Reporting by Stephen Nellis in San Francisco; Editing by Sonali
Paul)
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