Gannett sues Google, alleges online ad monopoly
Send a link to a friend
[June 21, 2023] By
Jonathan Stempel
NEW YORK (Reuters) -Gannett, the largest U.S. newspaper chain and
publisher of USA Today, on Tuesday sued Google for trying to corner the
market for online advertising by monopolizing ad technology.
In a complaint filed in Manhattan federal court, Gannett, which has more
than 200 daily newspapers, said Google's control over tools for buying
and selling online ads forces publishers to sell more cheap ad space to
the Alphabet Inc unit.
Gannett said this leaves Google with "exorbitant monopoly profits," and
"dramatically less revenue" for publishers and its ad technology rivals.
"Digital advertising is the lifeblood of the online economy," Gannett
Chief Executive Mike Reed said in an opinion published in USA Today.
"Without free and fair competition for digital ad space, publishers
cannot invest in their newsrooms."
Dan Taylor, vice president of Google Ads, said in a statement: "These
claims are simply wrong." He added that publishers have many options for
advertising technology, and "keep the vast majority of revenue" when
they use Google.
Gannett said it wants "very substantial" actual, punitive and triple
damages.
The lawsuit adds to legal pressure on Mountain View, California-based
Alphabet, already in the crosshairs of regulators on two continents.
On June 14, the European Union brought a similar lawsuit, and said
Google might have to sell some of its ad technology.
Five months earlier, the U.S. Department of Justice brought its own case
against Google, now joined by 17 U.S. states. Another group of states
led by Texas is also suing.
[to top of second column] |
The logo for Google LLC is seen at the
Google Store Chelsea in Manhattan, New York City, U.S., November 17,
2021. REUTERS/Andrew Kelly/File Photo
In 2022, Google generated $224.5 billion of advertising revenue,
accounting for nearly 80% of Alphabet's overall revenue and a major
driver of Alphabet's overall $60 billion profit.
Advertising lets Google offer many services for free, including
email, Android and much of its YouTube video platform.
Google's first-quarter ad revenue was $54.5 billion, little changed
from a year earlier.
Like many newspaper publishers, McLean, Virginia-based Gannett has
struggled with falling ad revenue as an estimated 86% of Americans
now get news online.
Gannett said digital advertising is a $200 billion business, up
nearly eightfold since 2009, but newspaper ad revenue fell nearly
70% over that time.
The company said print circulation at its newspapers fell nearly 20%
in 2020 and 2021, and that it has shut more than 170 publications
since 2019, when it merged with GateHouse Media.
Gannett shares closed Tuesday down 1 cent at $1.86. They have fallen
70% since the merger closed in November 2019.
The case is Gannett Co v Google LLC et al, U.S. District Court,
Southern District of New York, No. 23-05177.
(Reporting by Jonathan Stempel in New York; Editing by Louise
Heavens, Jonathan Oatis, Richard Chang and Sonali Paul)
[© 2023 Thomson Reuters. All rights
reserved.]
This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content. |