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The
San Francisco-based company said technology it is calling
EinsteinGPT would combine its proprietary AI with that of
outside partners, including OpenAI, to help businesses generate
email drafts, customer-account information and computer code.
ChatGPT also would integrate with Slack to help users summarize
conversation threads and handle other queries.
The move reflects a race among technology companies to outfit
their tools with generative AI, which can create new text,
imagery and other content based on inputs from past data.
Microsoft Corp, for instance, has announced that technology from
OpenAI - a company in which it is investing - can generate
meeting notes in its product Teams, as well as suggest email
replies to vendors through its Viva Sales subscription. Teams
competes with Slack.
Clara Shih, a general manager at Salesforce, said in a press
briefing that the announcement responded to demand by businesses
for the nascent technology. She said Salesforce's proprietary
data and AI models would help differentiate its offering.
Salesforce's generative AI tools would help companies
“completely reimagine how they engage with their customers,” she
said.
Salesforce also announced a fund to invest in generative AI
startups.
(Reporting by Jeffrey Dastin in Palo Alto, Calif.; Editing by
Matthew Lewis)
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