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"False information against enterprises and entrepreneurs,
especially private enterprises and private entrepreneurs, appear
from time to time, damaging the brand image of enterprises,"
said Shen Yue, an official with the Cyberspace Administration of
China, when answering a question at a news briefing.
Shen said it also affects normal production and operation of
enterprises, resulting in economic losses.
The regulator will "severely crack down on illegal online
activities that maliciously damage the image and reputation of
enterprises and entrepreneurs, and even seek illegal benefits
from them," Shen said.
The operation will aim to safeguard the legitimate rights and
interests of enterprises and entrepreneurs online, and control
"the online chaos of fabricating and spreading false
information".
Authorities will deal with false online information related to
enterprises in a timely manner in accordance with laws and
regulations, and deal with online infringements involving
entrepreneurs, Shen said.
Chinese leaders have in recent weeks repeatedly offered
assurances to private firms in a bid to shore up their
confidence after a bruising two-year regulatory crackdown.
Alibaba founder Jack Ma has returned to China, ending a stay
overseas of more than a year that industry viewed as reflecting
the somber mood of its private businesses, and which sources
said eventually spurred the new premier to reach out.
New Chinese Premier Li Qiang, in his first media conference
earlier this month, sought to reassure the private sector,
saying the environment for entrepreneurial businesses would
improve and that equal treatment would be given to all types of
companies.
Li said some "incorrect" comments in society about private firms
had made entrepreneurs feel nervous.
(Reporting by Beijing newsroom and Kevin Yao; Editing by
Christopher Cushing and Sonali Paul)
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