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Offers from "Big 5" European countries were not
acceptable to football's world governing body and a "slap in the
face" of the players and "all women worldwide", Infantino said.
The 'Big 5' nations are Britain, Spain, Italy, Germany and
France.
"To be very clear, it is our moral and legal obligation not to
undersell the FIFA Women’s World Cup," Infantino said at a World
Trade Organization meeting in Geneva.
"Therefore, should the offers continue not to be fair, we will
be forced not to broadcast the FIFA Women's World Cup into the
'Big 5' European countries."
The World Cup, being co-hosted by Australia and New Zealand,
starts on July 20.
Infantino said broadcasters had offered only $1 million-$10
million for the rights, compared to $100 million-$200 million
for rights to the men's World Cup.
Due to the time-zone difference, Women's World Cup matches will
be held outside prime-time viewing hours for European markets
but Infantino said that was no excuse.
"Maybe ... it’s not played on prime-time in Europe, but still,
it is played at 9 a.m. or 10 a.m., so it is quite a reasonable
time," he said.
Some 1.12 billion viewers tuned into the 2019 Women's World Cup
in France across all platforms, according to a FIFA audit of the
tournament.
(Reporting by Ian Ransom in Melbourne; Editing by Peter
Rutherford)
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