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According to the league and NBCUniversal's
announcement, Peacock will carry a prime-time game in the
wild-card round on Saturday, Jan. 13, immediately following a
late-afternoon playoff game shown on NBC and Peacock. The cities
of the two teams playing in the game will still have the game
carried on NBC.
The deal was in the $110 million range, the Wall Street Journal
reported.
"We are excited to work with a great partner in Peacock to
present the first-ever exclusively live streamed NFL playoff
game this upcoming season," said Hans Schroeder, NFL Executive
Vice President and Chief Operating Officer of NFL Media.
"Expanding the digital distribution of NFL content while
maintaining wide reach for our games continues to be a key
priority for the League, and bringing the excitement of an NFL
playoff game exclusively to Peacock's streaming platform is the
next step in that strategy."
Peacock formerly had a free option; now subscriptions cost
either $4.99 or $9.99 per month.
The platform will also have exclusive rights to one
regular-season game for the first time, a Saturday night tilt in
Week 16 between the Buffalo Bills and host Los Angeles Chargers.
--Field Level Media
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