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Disney announced the closing of the two-night
"Star Wars: Galactic Starcruiser" hotel and experience on
Thursday but did not provide a reason. The hotel debuted with
fanfare at Walt Disney World in March 2022.
Disney Chief Executive Bob Iger announced in February that the
company would reduce costs by $5.5 billion as it works to make
its streaming TV business profitable.
Some Star Wars fans had complained that the cost of staying at
the Starcruiser was too high. Bookings started at $4,800 for two
guests.
The price included two days and two nights in one of 100
Starcruiser cabins, galactic-inspired food and drink, and a
visit to Batuu, the "Star Wars" planet inside the Disney World
theme park.
The 100 rooms at the site represented less than 0.5% of Disney's
room inventory in the area.
Disney also said on Thursday that it was cancelling plans to
build a nearly $1 billion corporate campus in Florida, in part
due to "changing business conditions" amid a battle with
Republican Gov. Ron DeSantis.
A Disney spokesman said the Starcrusier experience was "praised
by our guests and recognized for setting a new bar for
innovation and immersive entertainment."
"We will take what we've learned to create future experiences
that can reach more of our guests and fans," the spokesperson
said.
(Reporting by Lisa Richwine; Editing by David Gregorio)
(Photo: "Star Wars" Stormtroopers stand guard inside the atrium
of the Halcyon starcruiser at Walt Disney World in Orlando,
Florida, U.S., February 24, 2022. Picture taken February 24,
2022. REUTERS/Lisa Richwine/File Photo)
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