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The Ja 1 includes multiple colorway options and
a staggered release of additional models that are still listed
among "future drops" by Nike.
The Memphis Grizzlies suspended the 23-year-old Morant last week
when a new video showed the All-Star with a gun and left NBA
commissioner Adam Silver "shocked." It was Morant's second
suspension for the same reason -- a video being posted of the
MVP candidate holding a weapon -- in two months.
Morant's endorsement relationship with Powerade also appears to
be in peril. The company pulled back a marketing campaign
featuring Morant when the first gun incident and suspension for
conduct detrimental to the team arose in March. This week, a
Powerade spokesperson said, "at this time we do not have any Ja-related
content running."
On the Nike site, the original Ja 1 link goes to a page that
reads "THE PRODUCT YOU ARE LOOKING FOR IS NO LONGER AVAILABLE."
Dick's Sporting Goods and secondary sneaker reseller StockX had
multiple versions of the Ja 1 available Thursday. The Morant
line of shoes were removed from Finish Line stores and the app.
--Field Level Media
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