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The
Competition and Markets Authority (CMA) said it was minded to
accept the commitments, which include advertisers being able to
opt out of allowing their data to be used to improve the
Facebook Marketplace classified ads platform.
CMA executive director of enforcement Michael Grenfell said:
"Reducing the risk of Meta unfairly exploiting the data of
businesses who advertise on its platform for its own competitive
advantage could help many UK businesses who advertise there.
"We are now consulting on these commitments which we believe, at
this stage, will address our concerns."
The CMA cited an example of Meta being able to use data derived
from a user's engagement with ads on Facebook to deduce they
were interested in trainers, which could then influence listings
for shoes to that user on Facebook Marketplace.
A consultation on Meta's proposals will close on June 26, it
said.
(Reporting by Eva Mathews in Bengaluru and Paul Sandle in
London; Editing by Rashmi Aich and Kate Holton)
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