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Artificial intelligence-powered LLMs such as OpenAI's ChatGPT
and Google Bard, are trained on a massive amount of data to
generate text and other content.
Google Cloud, owned by Alphabet, has several LLMs such as PaLM
2, Codey, Imagen and Chirp that are trained on text, codes,
images, audio and video.
Spotify has been an early adopter of AI, which it used for music
recommendation algorithms a decade earlier. The Swedish company
is now aiming to use LLMs to replicate that across its non-music
content such as podcasts and audiobooks.
The music streaming giant has been looking to boost its earnings
by increasing its slate of revenue-generating formats such as
podcasts and audiobooks.
It had previously promised high-margin returns from its costly
expansion into podcasts and audiobooks.
"The evolution of our technology has been matched by Google
Cloud's commitment to building the best possible platform for
our products to run on and driving further innovation with the
emerging capabilities of generative AI," said Gustav Söderström,
Spotify's chief product and technology officer.
With the expanded Google partnership, Spotify is also exploring
the use of LLMs to provide a safer listening experience and
identify potentially harmful content.
(Reporting by Supantha Mukherjee in Stockholm; Editing by Savio
D'Souza)
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